Chicago upholstery & drapery | brand identity
Role: Designer | Tools: Adobe Illustrator | Course: ART 253 (Graphic & Digital Design)
A full identity redesign for Chicago Upholstery & Drapery. The process started with research into the company's existing branding and a competitive audit of the market, then moved through sketching and comping several directions before development in Illustrator. The final system delivered a logo, business card, signage, and packaging — built around a serif mark that reads as established and craft-oriented rather than contemporary.
Chicago Upholstery & Design Logo | Business Cards
Chicago Upholstery & Design Logo | Invoice and Folder
Chicago Upholstery & Design Logo | Packaging
Chicago Upholstery & Design Logo | Signage
other potential directions
Chicago Upholstery & Design Logo | Direction 1
Chicago Upholstery & Design Logo | Direction 2
Chicago Upholstery & Design Logo | Direction 3
