PROJECT DESCRIPTION
for ART 253: Graphic & Digital Design, i was assigned to look at Chicago upholstery & Design's (CU&D) existing branding and give provide a redesign. i started with research, looking at what cu&D has already done and what other competitors have done, before moving to the comping phase. for this project in particular, i sketched out a few different directions before moving onto development within adobe illustrator. the project called for a few final deliverables: a logo, business card, signage, and packaging.
Chicago Upholstery & Design Logo | Business Cards
Chicago Upholstery & Design Logo | Invoice and Folder
Chicago Upholstery & Design Logo | Packaging
Chicago Upholstery & Design Logo | Signage
other potential directions
Chicago Upholstery & Design Logo | Direction 1
Chicago Upholstery & Design Logo | Direction 2
Chicago Upholstery & Design Logo | Direction 3
